Phu Styles is an international award winning Celebrity Fashion Stylist, Personal Branding Consultant, and serial entrepreneur. With background in Psychology and Cognitive Science as a Behavioral Therapist, she was first exposed to the fashion industry in 2007 by a fashion publicist. However, she did not get into fashion styling until 2009 when she was asked to style new girl group. Completely self-taught, in 2010 Phu was listed as one of the Most Influential People in Fashion in LA by Fashion Group International in their 75th anniversary book. As an advocate for sustainable and ethical fashion, she pioneered what she calls “Eco-Styling” after hosting an eco celebrity gifting suite at the Sundance Film Festival earlier that same year. She continued to trailblaze by putting the first tuxedo suit made from recycled plastic bottles on Emmy nominated actor, Henry Ian Cusick (“Lost“) on the Emmy’s red carpet. Throughout her career, she has also eco-styled many people including Grammy nominated artists, The Crystal Method, boxing legend Sugar Ray Leonard, award winning actress Jenna Ushkowitz (“Glee“). Phu has also integrated eco wardrobing on shows like America’s Next Top Model, Dancing with the Stars, and The Biggest Loser, as well as in publications such as ELLE, People Magazine, and Life & Style. In 2014, BBC News filmed a special feature on her work during the Academy Awards. Soon after she became a TV personality in Asia starring in the award nominated docu-series I’m Asian American…, which followed her life as a stylist and entrepreneur in LA. Later that year she went to Asia and filmed Chinese American Model Competition, where she was a judge and deemed the “Tyra Banks” of the show. As of late spring 2015, Phu is on sabbatical from wardrobe styling (except during awards season) to explore her passion in technology in the areas of virtual reality and augmented reality with a mission to combine them with fashion and entertainment. She still consults on Personal Branding, works with many charities, and often speaks/hosts panels on various topics.