LA Icon To Expand Brand.

4
Aug

LA Icon To Expand Brand.

Los Angeles Lakers superstar Kobe Bryant has officially signed a deal with Alibaba Group Holding Limited which will begin production on a line of Kobe based products in China. Clothing, action figures, books and films are all being discussed as the main features of this partnership.

Not only is Bryant a Basketball legend but is also a Los Angeles humanitarian, co-founding the Kobe and Vanessa Bryant Family Foundation with his wife. His work in the community to help homeless youth in the greater Los Angeles area has helped thousands of disadvantaged children, teens and young adults find refuge.

Bryant is no stranger to the fashion world as he has been the cover piece for many magazines and designs the Nike Kobe brand shoes that most NBA players wear. He is one of few Los Angeles celebrity athletes to ever transcend his sport and become a proud symbol for the city he wears on the front of his jersey.