News

6
Sep

FWLA Market Statistics

  • Registration Statistics
    • 104,973 registration invitation database
    • 70,000 registries
    • Approve 5,000 approved registrations last season (FW2016)
  • Demographics, Geographics, and Psychographics (Based on 2014 data)
    • Primary Geographic: Los Angeles
    • Attendee and Participant Demographics:
      • 65 percent female and 35 percent male
      • MHHI $255k, 5x the MHHI of Los Angeles
      • Median age: 35 years of age
      • 58 percent college educated
    • Psychographics
      • Fashion industry personnel
      • Fashion enthusiasts
      • Digitally savvy