ODAY SHAKAR is a Southern California native of Iraqi descent whose childhood sketches of women and horses unmistakably showed the early emergence of an exceptional creative talent. Oday sought solace and guidance from an aunt, who instinctively recognized his artistic inclination and chose to mentor him in draping, pattern making and sewing. This training proved valuable and indeed prophetic when Oday attended a runway show and realized in a moment of sheer clarity that he was destined to be a designer.
Oday dedicated himself toward this goal with purposeful diligence; he enrolled at the Fashion Institute of Design & Merchandising, landed assistant designer duties with a sportswear label, and eventually acquired the position of lead designer for a women’s wear line. In 2008, he launched his eponymous label. Private investors recognized the immense potential of the young designer and provided the necessary infrastructure to establish the Oday Shakar atelier and the means with which to truly create the kind of dresses that would bear the indelible purity of his aesthetic.
Each Oday Shakar collection may allude to a specific conceptual inspiration or seasonal in- fluence but it also remains resolutely defiant of the limitations of time and trends. Against the framework of meticulously custom crafted cocktail and evening dresses, Oday spins together a precise blend of confident allure in the graceful silhouettes, Old Hollywood glamour in the glittering hand embellished details, and unflinching sophistication in the modernity of the designs.
Oday is interested in further weaving the label into the real lives of women— to promote confidence, self-expression, charity, and celebration. He is honored to relaunch his brand at FWLA, Fashion Week Los Angeles with “Origins,” a capsule collection for SS2016 rep- resenting Shakar’s evolution and epitomizing the designer’s keen eye for simple, elegant lines.