In August of 2015 H&M announced a million dollar grant to be split by five winners. There was a ton of press coverage, especially because the difficulty of reusing recycled cotton in apparel is a major problem facing sustainability; especially of a fast-fashion empire like H&M. Obviously, one of the major complaints we noticed circulating about the claim was that a million dollars to solve such a major problem being produced from a company with revenues of over $150 Billion seems like a PR stunt rather than a real attempt to fix their mess.
As you know, we like to look at things rather than spread unsubstantiated rumors, so we decided to follow this story. We figured that if updates about the grant were to come, it would be more than just marketing. Well, we’re coming up on the 1 year anniversary; here’s the first update:
After the announcement, there has been little to no updates. After a bit of investigating, information is spotty at best. However, we wanted tco publish some of the facts we’ve found so far.
- Announcement Dates: August 2015
- Announcements of winners took place about 6 months later (~January/February 2016)
- At this time, we can not find out who won or what the status is
- We can not find any time line or update regarding the likelihood of a solution and/or if this is a grant situation to help protect the environment or a just new business opportunities.
- At lease 8 judges took part. Here’s the list:
- Ms. Amber Valletta Supermodel, Entrepreneur & Actress
- Prof. Johan Rockström Director of the Stockholm Resilience Centre (SRC) and a Professor in Environmental Science with emphasis on water resources and global sustainability at Stockholm University
- Ms. Eva Kruse CEO, Danish Fashion Institute & Copenhagen Fashion Week
- Mr. Ma Jun Director, Institute of Public and Environmental Affairs, China
- Ms. Franca Sozzani Editor in Chief of Vogue Italia
- Dr. Michael Braungart Academic Chair “Cradle to Cradle for Innovation and Quality” at Erasmus University, Rotterdam; Professor at Leuphana University, Lüneburg; Scientific Director of EPEA Hamburg
- Prof. Rebecca Earley Professor in Sustainable Textile and Fashion Design and Director of the Textile Futures Research Centre (TFRC) at University of the Arts, London
- Mr. Ellis Rubinstein President and CEO, The New York Academy of Sciences
We will revisit this post with additional updates when we have more news.
To see the whole story, check out LAPRIVY Magazine