Vision

FWLA Market Statistics

  • Registration Statistics
    • 104,973 registration invitation database
    • 70,000 registries
    • Approve 5,000 approved registrations last season (FW2016)
  • Demographics, Geographics, and Psychographics (Based on 2014 data)
    • Primary Geographic: Los Angeles
    • Attendee and Participant Demographics:
      • 65 percent female and 35 percent male
      • MHHI $255k, 5x the MHHI of Los Angeles
      • Median age: 35 years of age
      • 58 percent college educated
    • Psychographics
      • Fashion industry personnel
      • Fashion enthusiasts
      • Digitally savvy

Fashion Week Los Angeles is a Closed to the Public Industry Event

Fashion Week Los Angeles (FWLA) is returning fashion week to its industry roots. Unlike the other fashion productions in the city of angels, FWLA is closed to the public.

This decision to keep the production closed preceded New York Fashion Week falling from the number one highest grossing fashion week globally.

It is speculated that NYFW’s fall was the result of opening up the event to the public. This led to logistical issues that influenced press and buyers to stop attending shows. This eventually led designers, the lifeblood of the productions, to bow out and spend their money elsewhere–sponsors soon followed suit.

In contrast to other Los Angeles fashion week productions, FWLA does not serve as an event space where designers control everything therein. On the contrary, it serves as an opportunity to be coopted into a brand that is very much its own.

“FWLA controls the entire process of designers’ runway presentations. This includes hair, makeup, model selection, and invitees—no plus-ones at this show,” states Executive Producer of FWLA, Gio Ferrigno

The format and high degree of production control is what differentiates FWLA from other fashion production firms.

“Fashion Week production companies have greatly sacrificed their control over their presentations to the detriment of brands,” states Ferrigno. “By controlling the presentations from concept to fruition FWLA can predict and fix or remove negative influences.”

“Fashion Weeks have become spectacle [s]. Long-term benefits have been switched out to meet short-term goals, and production companies are more focused on their own profits than bringing value to designers,” states Ferrigno. “We don’t follow that model.”

Fashion Week Offering Discounts to Designers Who Manufacture and Source Locally and Domestically

“Fashion Week Los Angeles (FWLA) is offering fashion designers discounts to produce and source locally and domestically,” states FWLA Executive Producer Gio Ferrigno. “By encouraging domestic production and purchases, we seek to keep fashion revenue circulating in the Los Angeles basin.”

Whereas apparel manufacturing has declined over 85 percent nationally since 1990, Los Angeles’ apparel manufacturing grew 7.7 percent from 2012-2013. Combined Los Angeles and Orange County is the Nation’s largest apparel manufacturing hub accounting for one-fourth of all US apparel production.

In 2013-2014 the U.S. exported $5.8 Billion of apparel and imported a staggering $80 Billion in apparel. China now accounts for 41 percent of all apparel production globally.

“America has a massive import-export deficit. With so much money leaving the country, there’s little left to employ our workers, leading to outsourcing. The problem is cyclical,” states Ferrigno.

Resulting from Los Angeles designers’ greater likelihood than average to produce locally, one-third of the 18 Billion in apparel revenue trickled down to local workers in 2014. This is in contradiction to the national trend.

Los Angeles’ twin shipping ports make it an ideal place to conduct businesses where importing and exporting is the norm.

Also, “the accessibility of skilled labor, transportation, warehousing and great weather helps reduce some of the unnecessary challenges facing those brands based in New York,” states Ferrigno.

FWLA Fights to Reduce Income Disparity in the Fashion Industry

Los Angeles employs a quarter of all fashion designers nationally and is the number one apparel manufacturing hub in the country, employing over twice as many apparel manufacturers as New York City. This makes income disparities between the highest wage earners and the lowest wage earners in the industry of particular importance to the region.

The national median designer salary is $74,000 a year, forty percent higher than the average American’s salary. In comparison, the average apparel manufacturer makes substantially less than the average American at $34,000 a year. To put this in context, the average designer makes 2.7 times that of the average apparel manufacturer. This disparity is emphasized since there are eight and a half times as many apparel manufacturers than there are designers.

LA fares a bit better in the disparity due to Los Angeles’ minimum wage laws that bring up the average per hour salary of apparel manufacturers to 15 dollars from the national average of 11 dollars per hour. The average salary for designers in LA remains the same.

“My issue with income gaps in the fashion industry is not with the [wage] gap between designers and manufacturers. My issue is with the markup prices taken at different stages of the design and manufacturing process that lead for some to make exponentially more than others,” states Executive producer of Fashion Week Los Angeles, Christina Iannuzzi. “Fashion can be Marxist at times devaluing the lowest wage earners to the point of putting them in poverty. That I take issue with.”

525MM IMPRESSIONS (WORLDWIDE)

80MM FEMALE ENGAGEMENTS (USA)

Initiatives

Serve local needs by utilizing the city’s unique strengths to deliver the first “Quintessentially Los Angeles” event.

Encourage designers to manufacturer locally/domestically.

Advocate for sustainable practices.

Promote the reduction of lowest paying wages, while maintaining affordable apparel.

FWLA promotes the business of fashion in Los Angeles by creating a robust ecosystem that supports:

Press/Media & Consumer Sales by providing tools that assist in engaging audiences while content is most valuable.

Wholesale Relationships by efficiently connecting Brands with wholesale targets in an environment that communicates customer value to apparel buyers.

Grand Vision Through Focus

No conceptual presentation can be presented. Emphasis given in following order: ready-to-wear, manufactured in California, domestically produced, domestic sourcing, locally designed, cost of retail goods, no minimum wage workers.

70% focus on Press.

Brands should present entire collection to buyers and press in an efficient format.

30% focus on Retailers